Supposedly, your website or web app is outstanding and brings you steady profit and stable conversion: why should you change anything?
But as the world around you is growing more “mobile” with every new day, ask yourself, whether you should embrace the existing opportunities, otherwise in a couple of years you may suddenly find yourself standing alone and watching the leaving train.
In fact, the idea of updating and expanding a web-based product by converting website or web application into a mobile app is quite reasonable and, more to the point opens up wide prospects.
Have you already thought about this, but had no time to find out the details and fine points?
Umbrella suggests figuring out together how to turn a website into a mobile app and close the chapter (or rather, start a new one).
According to Statista as of May, 2017 the share of time accounted for by mobile users in the total digital minutes in the top online markets is rather impressive (Indonesia – 90%, Argentina – 73%, USA – 65%).
But no specific results can be achieved through such general goals as:
Therefore, the first thing Umbrella always recommends when starting any business is to set a specific goal.
What exactly do you want to achieve (figures, deadlines, percentages, particular functions, etc.)?
If we are talking about a mobile app, in terms of goal setting the following factors shall be considered:
What is your target audience?
Explore statistics and data from different studies to understand whether in your case it is expedient to turn a website into a mobile app.
According to Statista the mobile users that belong to millennials ( the generation born after 1981) spend much more time online than people of previous generations: on average, 185 minutes per day.
And what generation is your project aimed at?
Today you can find statistics on differences in use of mobile apps by men and women, by social groups or by spheres of activity.
Based on those data you may finally define, whether your audience is active in this context and whether you should focus on the mobile user market at all.
Next step in setting the goal is to determine what exactly your future product will do.
Do not turn your website into iPhone or Android app simply because this is on-trend; or because your competitors have done it already.
There are several major scenarios:
In any case, start by creating a full list of functions and features offered by your website or app.
Then, start striking out:
Imagine yourself in the shoes of a user with a device in hands. Would you perform the expected actions or view such content on a mobile device? Would it be easy?
Here are some examples of specific mobile users’ behavior:
For the purpose of logging in, it is recommended to offer an option to enter with Facebook along with the standard option email+password.
You have a beauty salon chain in a big city and an excellent website, where your visitors may look through portfolios of stylists, read detailed information on the services, set questions to consultants, choose a hairstyle using photos and many other exciting options.
If you decide to make a mobile app, you should think whether you need all this information therein and how exactly it can improve the level of your services.
Say, in the app you can offer to the users the opportunity to make an appointment with the salon, check a work schedule of a hairdresser, find the closest salon to the user’s location, learn about new offers or sale promotions, or use a cost calculator. In other words, it is the information that really may come in handy.
While long articles and videos about procedures offered are better to be posted on websites or web applications.
Think of your exact business needs. And based on this, make a list of functions for the future mobile app.
Once you have identified the audience and the key functions, you have the more clear-defined idea of what you want to get in the end.
But do not forget that creating a mobile app will require some time and money. So, you need to decide at the very beginning the users of what platform you plan to engage.
if you target at Brazil, Mexico or China, then you should focus on Android users and convert website to Android app, since it is a clear-cut leader of mobile markets in these countries.
And if you want to enter the market quickly and cover users of both popular OSs (Android and iOS), then think about building a hybrid app, instead of converting website into iOS or Android app.
You should weigh all pros and cons. Avoid any excessive expenses. And move on towards the set goal.
Content is vital for both types of users. First of all, it depends on functions defined. But mobile users should not suffer from any lack of information.
Images, texts, graphic elements don’t have to reproduce the web version word for word. They should be adapted for each platform.
And such data as addresses, contact phone numbers, discounts, terms of sales should be identical. Visitors, being used to reliable and constantly updated information, will use the app time and again.
One of the fundamental elements that you need to preserve, is your website’s style. In no case should awareness of your brand suffer.
Logo, colors, font, “tricks” typical for your company – all should make the users feel they are on your homepage (albeit small)
It is one of the most critical points in our story. For your app to be truly mobile, it must possess certain features and characteristics that a modern mobile user is accustomed to.
Here are some of them:
In order not to get stuck in such details, seek the advice of UI/UX professional experts (that is what we can offer).
As you can see, this is not about “re-doing” a website into a mobile app, but rather about “building” an app that will be the best addition to your website. A working addition, not a perfunctory one.
USING ONLINE SERVICES
There is a fair number of such services (for example, Como, IbuildApp). You may start from scratch and build a new mobile application based on your web product as well as order its placement into stores, where it can be loaded. This variant has its pros:
But usage of this type of services has some cons as well:
IN COLLABORATION WITH DEVELOPERS TEAM
We have already told you how to find the team. Please, be reminded once again, that the process is vital and requires your efforts and time, as later on you will need to entrust them safely with creating the future mobile app.
But, finally, as you succeed to find the right team, you receive:
Which of the variants to choose is up to you to decide. Things depend on the goals, project type, available time, budget and other terms.
Finally, the job is complete. The mobile app is ready.
What is the next step?
Do not forget to post on your website a link to the store, where your app can be downloaded and installed, and enjoy the result.
Any questions left? Plan to be more “mobile”? Contact us today, do not make the users wait for your new app for too long!
Create long-term relationship built on result & experience.
Tell us about your business ideas and goals and we will contact you.