The success and popularity of a mobile app depend on the myriad of factors. If you must focus on the compulsory minimum, a mobile app has to strike a balance between the functionality, aesthetics, and usability. Take any component away and the app will lose all the value for a user.
Functional UX/UI design is aimed to keep and maintain the balance between these three basic elements.
UX design is a complex concept that involves a multifaceted approach to the user interaction. When developing a mobile or a desktop interface, all the details (starting with the user environment and the specific mobile device and ending with the ways of input and display of information) must be taken into account.
The key task of the UI design is to set up the user-friendly and intuitive interaction between a user and an app or a website.
The mobile app design is a factor whose importance is often underestimated in the creation of a business strategy. But the well-worn proverb “first you judge how nice, then you judge how wise” is perfectly accurate for the mobile apps. No matter how useful your app is, the user’s first impression is based on the usability of the app design. Inconvenient and overloaded interface instantly forms a negative impression about your application and, consequently, about your company. On the contrary, the most convenient, functional and easy-to-understand interface with a simple clean design creates a favorable impression and performing a number of useful functions for business:
Make your mobile app work for you: treat it like an agile, constantly evolving and adaptive organism. Improve the experience regularly, focusing on the statistics data and user feedback.
The mobile app interface design as an area of professional activity was formed quite recently. In spite of its youth, it has already developed a number of certain conventions or solutions that had a reality check, proved their functionality and usability and got traction with a foothold in various app interfaces.
Such common solutions are known as the design patterns.
There are countless numbers of various patterns and all of them evolve day by day, adapting to the new mobile devices, information technology development, and hot trends.
Important: certain elements of design became popular only because they are easy to be implemented. For example, an iconic hamburger icon which is responsible for the activation of a hidden menu is a common standard in mobile development. Now it is often encountered on the desktop sites where the space considerations is not that big issue as it is on the mobile devices. And that is just the case when the developers choose the simplest way rather than the right way because it’s always easy to hide a hectic and unmaintainable menu rather than design a good and functional one.
Nowadays the mobile UX/UI design pattern libraries are a popular phenomenon widespread among designers and mobile/web developers.
The mobile and web-development company Umbrella suggests you have a closer look at the 10 best pattern libraries that can be a great help for creating professional UX/UI design for your business mobile application:
And the traditional bonus from Umbrella company – after all, we know that the high-quality content is never too much – the 11th resource for creating mobile design:
It is believed that the active use of UX/UI design patterns in mobile development is the direct way to mass depersonalization of applications and churning out uniform digital products.
However, the approach is initially wrong: templates are in no way a set of rigid rules, but only a starting point, a collection of recommendations and pure inspiration.
Umbrella defines 3 huge pros confirming that UX/UI design patterns are an information and application resource, which is unreasonable to be refused from:
In some cases, the proven classics shall be considered preferable as compared to the daring innovations. No need to reinvent the wheel. It is much faster and more efficient to start creating an interface prototype, based on time-tested solutions offered in pattern libraries rather than to develop it from scratch. Even the most popular applications – from Facebook (81% of mobile application users) to Youtube (71% of mobile application users) use standard icons and menu items from template libraries for their interface.
Use of templates libraries with ready-made code that can be used an unlimited number of times in various projects and digital products allows significantly speeding up the development process and optimizing costs. Moreover, basic patterns used in the design of the interface framework or in planning its prototype, allow you saving time for your team and redirecting their efforts to customize the application.
An application with the interface consisting of easily recognizable standard design elements has obviously more chances to gain popularity among users than the application that is comprehensible for the only those people who directly worked on it. The classic patterns, established elements, and interactions help to improve the app usability, making it easy-to-understand, logical and, which is critical, intuitive to any user.
We are always tempted to start rethinking the basics and experimenting with completely new concepts. However, trends quickly change, while the classic is always in great demand.
Judging by our experience, creating an eye-catching and effective application requires mixing proven practices with own innovative ideas. When developing applications, Umbrella uses UX/UI design patterns to build a common interface framework, which is responsible for the main issues of the application. And then this skeleton is obligatorily modified and customized for the needs of a particular product until the business strategy is fully in line.
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